Citibank Photo Contest
Citibank and American Airlines teamed up to highlight the spirit of travelers with a series of photo contests we called Everyday Adventures. With the hopes of winning 300,000 miles, the most diehard travel fanatics submitted photos that celebrated 3 everyday themes: Happy Place, Off the Radar, and City Ambassadors.
My role: ACD Concept/Copy, with Brandon King
This challenge emboldens our explorers to share their happy place in the world, wherever that may be. Because sometimes you just need to take a vacation from yourself.
For this challenge we asked our travelers to show off local treasures that most travelers could never find on Google. The secret gems these travelers found inspired others to visit a new world of adventure.
Our explorers tend to leave the guidebook at home when they travel, because sometimes the surprises are the best part. So for this challenge we asked them to break free from their day-to-day routine and find unexpected treasures around them.
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