Turn Your Engine Purrr into a Growl.

Turn Your Engine Purrr into a Growl.


Most car products are aimed towards men, and this one needed to speak to real adrenaline junkies—men who actually give their engines a name. So I channeled my inner guyhood and wrote these fun ads about how Castrol Syntec Oil really makes your engine stand out.


Selected Works

Overachievers welcome.Vanguard campaign

Feeding ImaginationNo Kid Hungry Foundation / Citibank

Dine & Do GoodNo Kid Hungry Foundation / Citibank

Make it here. Citibank

Welcome what's nextCitibank campaign

Everyday AdventuresCitibank Photo Contest

On Your MarkJuxu Sport

Disney MagicDisney

Welcome: ConceptsCitibank Welcome What’s Next exploratory

Are You a Cardmember?American Express

My TassimomentStarbucks for Tassimo