Turn Your Engine Purrr into a Growl.

Turn Your Engine Purrr into a Growl.

Castrol

Most car products are aimed towards men, and this one needed to speak to real adrenaline junkies—men who actually give their engines a name. So I channeled my inner guyhood and wrote these fun ads about how Castrol Syntec Oil really makes your engine stand out.

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Selected Works

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